White-label WhatsApp AI for agencies: sell it under your brand, we run it.
heysteff is the AI platform for customer service and sales on WhatsApp, Instagram, Messenger, SMS, Gmail and Shopify. With the partner program, your agency offers it as a white-label product: your name, your logo, your domain and your price. You win and serve the clients; heysteff provides the product, the servers, the Meta and Shopify integrations, and new improvements every week.
◆ the idea in one line
Your agency goes from one-off projects to recurring revenue every month, with its own software that you never had to build.
We are opening the program to a small group of agencies so we can work closely with them on their first clients.
What your agency gets
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◆ your brand
A platform with your name
Your clients log in to a dashboard with your logo, your colors and your domain (for example, app.youragency.com). The emails they receive come from your name.
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◆ your admin console
One console for all your clients
See every client in one place: create their workspaces, jump in to configure them, review their usage and decide which modules each one gets.
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◆ your price
Charge what you want
You pay heysteff a flat monthly fee plus real usage. What you charge your client, and what you charge for setup and services, is yours.
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◆ the whole product
The same agent our brands use
AI agent on WhatsApp, Instagram and Messenger, cart recovery, reviews, campaigns, sales pipeline, scheduling, automation flows and conversation analytics.
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◆ fast setup
Templates you reuse
Build the agent, flows and pipeline once for a vertical (ecommerce, clinics, real estate) and copy it to each new client in minutes.
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◆ backup
Second-line support
You support your clients; we support you, with technical help, hands-on guidance on your first setups and sales material with your brand.
How you make money
Your agency pays heysteff a flat monthly fee, not a license per client: the more clients you add, the more margin you keep. On top of it you pay each client's real usage (the replies the AI sends and, only if they use heysteff's number, the WhatsApp messages), broken down per client.
You decide what you charge each client. On the Pro plan you also resell usage with your own margin: pick a multiplier and heysteff charges your client through your own Stripe account. Whatever you charge for setup, agent training or campaign management is yours too.
Calculate your margin
AI is calculated with the best-value pack for each client. Does not include what you charge for setup or what Meta charges for messages: with each client's own number, Meta bills the client directly.
Program plans
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◆ referral
You recommend heysteff
30 % recurring
- The client uses heysteff under the heysteff brand.
- You earn 30 % of what they pay, every month, for as long as they keep paying.
- Your client gets 30 % off their first month.
- No forms: sign in with Google or your email and your link and code are ready right away.
- No cost, no minimums.
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◆ agency starter
To get started
USD 97 per month
- Up to 3 clients.
- Dashboard with your logo and colors.
- Partner console to manage your clients.
- Usage at cost.
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◆ agency unlimited
Unlimited clients
USD 297 per month
- Unlimited clients: 50 included and USD 5 per month for each additional client.
- Your domain and emails with your brand.
- Usage at cost.
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◆ agency pro
Your own software
USD 497 per month
- Everything in Unlimited.
- Automatic billing of your clients through your own Stripe account: your plans, your free trial and automatic signup.
- Resell usage with your own margin (×1 to ×10).
- Industry templates to create clients already set up.
Mobile app with your brand: USD 199 per month, on any agency plan.
Early access: we are opening the program in stages. Pilot agencies start with a setup done hand in hand with our team, and the partner console, automatic billing through their Stripe, custom domain and branded app are enabled for them as they ship.
What usage is billed
The plan fee covers the software. On top of it you pay what it really costs to run each client, with no fine print and the breakdown per client in your console. AI and WhatsApp messages are billed separately:
| Item | Price | When it applies |
|---|---|---|
| AI agent reply | USD 0.12 | Each message the AI sends to someone, without a pack or above the pack. |
| AI Growth pack | USD 99 per month | Includes 1,000 replies per client. |
| AI Scale pack | USD 399 per month | Includes 5,000 replies per client. |
| Messages through heysteff's number | Meta's cost + 10 % | Only if the client sends through heysteff's shared number. |
| Messages through the client's own number | USD 0 | Meta bills the client directly; heysteff charges nothing for those messages. |
That is why we recommend that each client connects their own WhatsApp number: it is cheaper, the number stays in their name and it does not share its reputation with others. heysteff's number is there to start testing while Meta approves the client's number.
How it works
- ApplyTell us about your agency and your clients. We review every application within 48 business hours.
- Get certifiedOne training session and your first setup done hand in hand with our team.
- Set up your brandUpload your logo, pick your colors and connect your domain. From then on, your clients only see your brand.
- Sell and billCreate your clients from your console. heysteff bills you once a month, with the breakdown per client.
Who it is for
- Digital marketing agencies that already run their clients' social media or store and want to add service and sales on WhatsApp.
- Ecommerce agencies and Shopify partners looking to recover carts, collect reviews and sell over chat for their stores.
- Automation consultants and freelancers who build bots by hand today and want a stable platform for all their clients.
- Software companies that want to add an AI agent to their product without building it.
Frequently asked questions
Do my clients see the heysteff brand?
On the agency plans the dashboard carries your brand, and from Unlimited up so do the domain and the emails. Some screens are outside even our control: when connecting WhatsApp, Instagram or Shopify, Meta and Shopify show the name of the app asking for permission. If you want your brand there too, we help you use your own Meta app.
Who bills the end client?
You do. On the Starter and Unlimited plans you bill your client yourself, and heysteff bills you once a month for your plan fee plus your clients' usage. On the Pro plan your clients are billed automatically through your own Stripe account, with the plans and prices you set.
What does the separately billed usage include?
The replies the AI sends, at USD 0.12 each or with a monthly pack, and, only if the client uses heysteff's shared number, what Meta charges for those messages plus 10 %. They are two separate charges: an AI reply sent through heysteff's number pays both. With the client's own number, Meta bills them directly and heysteff does not charge for those messages.
Can I configure my clients' accounts?
Yes. From your partner console you open each workspace and configure the agent, channels, flows and campaigns as if you were its admin. Every access is logged.
What happens to my clients' data?
Data lives on heysteff's infrastructure, isolated per client, with the same security measures used by every brand on the platform. heysteff acts as data processor and we sign the corresponding data agreement with your agency.
What happens if I leave the program?
Your clients keep their data: they can continue with heysteff directly or with another partner. We put it in writing in the contract so your client can rest easy too.
Is there a minimum or maximum number of clients?
There is no minimum. The Starter plan covers up to 3 clients, and Unlimited and Pro have no cap: they include 50 and each additional client adds USD 5 per month. If you are just starting, you can begin as a referral partner at no cost and move to an agency plan once you have your first clients.
Can I sell to clients outside my country?
Yes. heysteff works in Spanish, English and Portuguese, and clients can be in any country where WhatsApp Business, Instagram and Messenger are available.
Apply as a partner
Tell us about your agency and we will reach out within 48 business hours to book a 30-minute call. If you prefer, message us on WhatsApp.
You may also like
- Pricing: heysteff plans for your direct clients.
- Customer stories: numbers reported by brands using heysteff.
- WhatsApp AI agent: what the agent does on the channel you will sell the most.
- MCP server: configure your clients' accounts from your own AI.