leads that arrive qualified, not just captured.
heysteff is an AI platform for customer support and sales across WhatsApp, Instagram, Messenger, Gmail and Shopify; Steff is the AI agent that runs it. When you run Facebook Lead Ads campaigns, the problem is rarely getting leads — it's that most of them go cold before anyone on your team gets around to writing back. Steff starts the conversation the moment a lead signs up, while they're still interested.
Facebook Lead Ads trigger the conversation instantly
The second someone completes your Lead Ads form on Facebook, heysteff receives it automatically, creates the contact in your workspace and — if they left a phone number — opens a WhatsApp conversation right away. There's no hours-long delay and no dependency on a rep having free time at that moment: the first reply lands while the lead still remembers filling out the form.
If you run several campaigns or forms at once, you can limit this automatic trigger to one specific form, so leads from different campaigns don't get mixed into the same qualification flow.
You define what to collect; the agent asks naturally
This isn't a rigid script of closed questions and answers. You tell Steff what information you need to qualify a lead — budget, location, urgency, whatever's relevant to your business — and the agent asks for it inside the normal conversation, in your brand's voice, adapting to how each person responds instead of following a fixed sequence.
The customer experiences this as a real conversation, not a form disguised as chat. That improves both response rate and the quality of the information you end up with.
Qualified or disqualified — the contact moves through your funnel automatically
Once the agent has gathered enough information, it decides whether the lead is qualified or not based on the criteria you defined, and that decision automatically moves the lead's card to the corresponding column of your visual funnel — no one on your team has to review conversations one by one to sort them by hand.
The same applies when a lead simply stops responding: instead of sitting stalled indefinitely, heysteff follows up automatically for a while and, if there's still no reply, moves the lead to an abandoned column, so your team's time goes to the leads that are actually live.
The full profile lives on the contact card
Every data point the agent collects during qualification is saved to the contact card, visible to your team at any time — it doesn't disappear when the conversation closes. If the lead ends up booking an appointment (heysteff also books appointments over WhatsApp), that same qualification profile is snapshotted alongside the appointment, so whoever handles that meeting shows up with full context instead of asking the same questions again.
FAQ
What happens if a lead doesn't leave a phone number on the form?
The contact is still created in your workspace with whatever data did come through, but the automatic WhatsApp conversation doesn't start without a phone number to write to. We recommend making phone a required field on your Facebook Lead Ads form if you want qualification to always kick off on its own.
Can I limit qualification to a specific Facebook form?
Yes. If you're running several Lead Ads forms at once, you can limit a qualification flow to trigger only for leads from one specific form, picked from a dropdown inside the flow builder — no copying IDs by hand.
What happens to leads that don't respond?
heysteff follows up automatically for a reasonable period to re-engage the conversation. If the lead still doesn't respond after that, the flow is marked as abandoned and the card moves on its own to the corresponding funnel column, so your team sees at a glance which leads went cold without reviewing each one manually.
◆ next step
Connect your Facebook Lead Ads forms and let Steff qualify while the lead is still interested.
Also relevant: appointment scheduling, copilot mode, MCP server, AI agent for ecommerce and calificación de leads (Spanish).