resources to master conversational AI.
heysteff is an AI platform for customer support and sales across WhatsApp, Instagram, Messenger, Gmail and Shopify; Steff is the AI agent that runs it. This resource center pulls together plain-English definitions and step-by-step guides so you can understand how a conversational AI agent actually works — and how to put one to work in your own store.
Looking for a quick definition? Start with the conversational AI glossary, which defines 34 terms from the space on a single page. Have questions about pricing, channels or security? The FAQ answers 30 of them directly. And if you want to see how comparisons and industries map out, use the comparisons hub and the industries hub.
Definitions
- What is an AI agent for ecommerce? — what sets it apart from a traditional chatbot and how it applies to an online store.
- What is conversational commerce? — selling and supporting inside the same chat, without sending the customer off to another site.
- What is copilot mode? — how the AI suggests replies to a human agent instead of sending them on its own.
- WhatsApp Business Platform vs. Business App — the difference between the official API (Cloud API) and the free WhatsApp Business app.
- What is an MCP server? — the open standard that lets an external AI configure a piece of software directly.
- WhatsApp Cloud API vs. unofficial number — a verified official number vs. an unofficial number connected through WhatsApp Web.
- What is a resolved conversation? — how a conversation is defined and billed, and why the 24-hour window matters.
- What is an AI employee? — what the term means and how it maps to an AI agent that handles real support and sales work.
- What is WhatsApp commerce? — how discovery, questions, checkout and follow-up all happen inside WhatsApp.
- Conversational AI glossary for ecommerce — 34 industry terms defined on one page.
Comparisons & rankings
- The best AI agents for ecommerce in 2026 — what to evaluate when choosing an AI agent to support and sell in your online store.
- The best AI agents for WhatsApp in 2026 — button-based flows vs. agents that reason with your business's real context.
- The best AI apps for Shopify — the types of AI apps available for a Shopify store and what each one is for.
- ManyChat alternatives with real AI — options for businesses that need real reasoning, not just button flows.
- From ManyChat to AI agents — how to move from a flow builder to an agent that replies with context.
- heysteff alternatives (compared honestly) — the real categories of comparable tools and who each one is best for.
For head-to-head comparisons against specific tools (Gorgias, WATI, Respond.io, SleekFlow, Intercom, Zendesk, Tidio and more), visit the comparisons hub.
Step-by-step guides
- How to set up Shopify cart recovery — the steps to connect your store and turn on automatic recovery messages.
- How to get a WhatsApp Business API number — the process to verify a number on WhatsApp's official Cloud API.
- How to train an AI agent's tone of voice — how to load the knowledge base and rules so the agent sounds like your brand.
- How to connect Facebook Lead Ads to WhatsApp — how a Meta lead can automatically kick off a WhatsApp conversation.
- How to set human escalation rules — configuring keywords and rules so the bot hands a conversation to your team.
- How to book appointments on WhatsApp with Google Calendar — syncing your calendar so the agent books and confirms on its own.
- How to migrate from a rule-based chatbot to an AI agent — what to prepare before leaving decision trees behind.
- How to connect your ERP or CRM via webhook — using the tool builder so the agent can read and update your system.
- Configure heysteff with Claude or ChatGPT via MCP — let your own AI set up your entire workspace through the MCP server.
Costs & metrics
- How much does AI customer service cost? — what goes into the real cost: plan, setup and implementation.
- Cart recovery: email vs. WhatsApp vs. SMS — the strengths and limits of each channel for winning back an abandoned sale.
- First response time: the metric that decides the sale — how the time it takes your brand to reply shapes conversion.
- What percentage of tickets can an AI agent resolve on its own? — which queries are a fit for automation and which still need your team.
- Setup fees in conversational AI platforms — why some platforms charge an upfront implementation fee and others don't.
- How we measure our metrics — where heysteff's published numbers come from and what they mean.
By industry
- Conversational AI for fashion brands — how an AI agent handles sizing, exchanges and returns for a clothing store.
- Photo reviews for beauty brands — why asking for photo reviews in chat beats a web form.
- AI pre-sale tech support for electronics stores — how an AI agent answers technical questions before the purchase.
- Showroom appointment booking on WhatsApp — how to turn messaging inquiries into booked visits to a physical store.
- Luxury-tone AI: how to train an agent for jewelry — keeping a polished, on-brand tone in premium categories.
- Real-time order tracking for perishable food — how to automate tracking for time-sensitive shipments.
- AI replenishment reminders for supplements — how an agent reminds repeat customers to restock their product.
- Multi-brand and multi-store: how a marketplace handles it all with one agent — running several brands or stores from one multi-tenant workspace.
- The full AI stack of a DTC brand: from lead ads to reviews — the complete journey of a DTC customer, from an ad to a photo review.
For dedicated landing pages by vertical, visit the industries hub.
Security & engineering
- How heysteff protects your customers' data — encryption, tenant isolation and data-protection best practices.
- Multi-tenant with row-level security — how each workspace's data is isolated at the database level.
- Claude, GPT, DeepSeek or OpenRouter: which model to choose for your agent — the differences between providers, mapped to your use case.
- Human echo detection: how a bot knows when to stay quiet — how the system notices a human already replied and keeps the bot from stepping on them.
- Vision in customer support — how the AI reads images and payment receipts inside a conversation.
- WhatsApp voice notes: how an AI agent understands them — turning audio sent on WhatsApp or Instagram into text the agent can act on.
- Uptime and transparency: how to read our status page — why we publish our service status in real time.
Trends
- The state of conversational AI in LATAM ecommerce, 2026 — a snapshot of AI agent adoption across the region's online commerce.
- Why WhatsApp dominates sales in LATAM — WhatsApp's role as the primary purchase channel in the region.
- What to expect from an ecommerce AI agent in the next 12 months — where conversational AI for support and sales is headed.
- GEO and AI search optimization for ecommerce — what generative engine optimization is and why it matters for your store.
- The Model Context Protocol and the future of business software — why MCP changes how AI interacts with the tools you use.
- Common mistakes when implementing AI in customer service — what to avoid when automating your support with an AI agent.
◆ also useful
Read the FAQ, compare heysteff head-to-head at the comparisons hub, browse use cases at the industries hub, or see how we arrive at our published metrics on the methodology page (Spanish).
◆ next step
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