Conversational AI for DTC brands: the full funnel in one agent.
heysteff is an AI platform for customer support and sales across WhatsApp, Instagram, Messenger, Gmail and Shopify; Steff is the AI agent that runs it. A direct-to-consumer brand doesn't need five half-connected tools — it needs one agent that takes a paid lead, qualifies it, books or sells to it, recovers the cart if something drops off mid-way, and asks for a review after the purchase. That's the full cycle that runs inside heysteff.
The full cycle, from a lead to a review
It starts when someone completes a Facebook Lead Ads form: heysteff receives the webhook, creates the contact with the form data, and automatically fires a qualification flow on WhatsApp (if the lead didn't leave a phone number, the contact is still created, but the flow doesn't start on its own). Steff converses to qualify — it saves the relevant data to the contact's profile and decides whether the lead qualifies, based on the rules you define. If it qualifies, the same agent offers real availability from your calendar (synced with Google Calendar) and books, reschedules or cancels the appointment, or moves straight toward the sale depending on your flow. If the customer builds a cart on your Shopify store and doesn't finish checking out, heysteff detects it and reaches out to recover it. And after fulfillment, heysteff Reviews asks for the review by conversing over WhatsApp or email, instead of a web form nobody fills out.
Multi-brand for founders with several lines
If you run more than one brand or more than one product line, each one lives in its own workspace: multi-tenant, multi-brand, multi-country. Each brand has its own agent trained with its own tone, its own catalog and its own channels, without mixing with the others, even if you manage them all from the same account.
Outbound campaigns, so you're not only relying on inbound
Beyond the lead that comes in through Facebook or the customer who writes in directly, you can launch outbound campaigns (unlimited from the Pro plan) to reactivate your database, announce a launch, or follow up with leads who were left half-qualified — using the same visual flow builder that powers everything else.
Visual funnel with event-driven moves
Every conversation lives on a funnel-style board, and moves itself between columns when the matching event happens: a lead qualified, an appointment booked, a no-show, a cart recovered, a flow abandoned by timeout. There's no dragging cards by hand — the funnel reflects in real time where each customer is in their journey, with conversion analytics per stage.
How it connects
heysteff connects to your Facebook page for Lead Ads, to your WhatsApp, Instagram and Messenger for the conversation, to Google Calendar for scheduling, and to your Shopify store for carts and, if you enable it, to heysteff Reviews for post-purchase reviews. Implementation of a full acquisition flow is estimated at 3-7 days on the Pro plan, depending on how many pieces you connect.
◆ frequently asked questions
How does a Facebook Lead Ads lead enter the funnel?
heysteff connects to Facebook's lead webhook. When someone completes a form, the contact is created and, if they left a phone number, a qualification flow on WhatsApp fires automatically. You can filter by a specific form if you're running several campaigns at once.
Does Steff book the appointment or close the sale on its own?
With a calendar connected, Steff sees real availability (synced with Google Calendar) and books, reschedules or cancels appointments directly inside the conversation. For a direct sale, the pattern is the same: it answers with the real catalog and uses tools to confirm stock or generate the order, depending on how you configure your flow.
What happens after the purchase?
With heysteff Reviews, after Shopify fulfillment a conversational review request goes out over WhatsApp or email: the customer replies with a rating, text, photo or video inside the same chat, without filling out a web form.
Also relevant: all industries, AI for marketplaces, AI sales automation, lead qualification and recover abandoned carts with AI.
◆ next step
Get a demo and see the full funnel built with your own Lead Ad, your calendar and your store.
Get a demo →