an AI agent for beauty brands.
heysteff is an AI platform for customer support and sales across WhatsApp, Instagram, Messenger, Gmail and Shopify; Steff is the AI agent that runs it. For a beauty brand, that means an agent that recommends the right product for the right skin or hair type, follows up for a review once the order lands, and reminds a customer to reorder before they run out — all without leaving the chat.
Recommendations by skin or hair type, from a trainable knowledge base
Beauty sales live and die on matching the right product to the right person. You load your matching logic — skin type, hair type, concern, key ingredients, what pairs with what — into Steff's trainable knowledge base, and the agent uses it to answer real questions in the chat instead of pointing customers to a static quiz page. The recommendation stays grounded in what you actually sell, checked against real stock through your connected catalog.
Because the same conversation can move across WhatsApp, Instagram DM and email, a customer who asks about a shade match on Instagram and follows up by WhatsApp the next day doesn't have to repeat themselves — the agent already has the context, and can also read a photo the customer sends (a skin concern, a current product label, a color they're trying to match) thanks to vision.
Post-purchase photo reviews via heysteff Reviews
Beauty is a category where a photo review — texture, packaging, before/after — converts far better than star ratings alone. heysteff Reviews requests that review by chatting over WhatsApp or email once an order is fulfilled, and the customer replies with rating, text, photo and video directly inside the conversation, no web form required. It's a separate Shopify App Store app from the core agent, built specifically for this, with its own moderation and storefront widgets.
Replenishment reminders
Most beauty products run out on a predictable cycle. With the visual flow builder you set up a follow-up campaign timed to typical usage — a serum, a cleanser, a supplement-adjacent routine — and it fires automatically on the channel the customer already talks to you on, turning a one-time purchase into a recurring one without manual outreach. If the reminder lands close to a prior conversation, the agent still has that history and can pick right back up instead of starting cold.
How it connects
Native integrations cover Shopify, WooCommerce and TiendaNube for catalog, stock and checkout. For a custom loyalty system, a CRM, or anything else that exposes an HTTP API or webhooks, the custom tool builder connects it without an engineering project. Once connected, the same integration powers recommendations, replenishment campaigns and, on Shopify, abandoned cart recovery.
FAQ
How does the agent recommend products by skin or hair type?
You load your product-matching logic — skin type, hair type, concern, ingredient notes — into the agent's trainable knowledge base. Steff reads that knowledge base and matches it against what the customer describes in the chat, in your brand's tone.
How do post-purchase review requests work?
That's heysteff Reviews, a separate Shopify App Store app: it asks for a review by chatting over WhatsApp or email after fulfillment, and the customer replies with a rating, text, photo and video inside the chat instead of filling out a web form.
Can it remind customers to reorder before a product runs out?
Yes, with the visual flow builder you set a follow-up campaign timed to typical product usage, delivered on the same channel the customer already uses to talk to you.
Also relevant: other industries, AI for fashion brands, AI for supplements, heysteff Reviews and AI agent for ecommerce.