White-glove conversational AI for luxury brands.
heysteff is an AI platform for customer support and sales across WhatsApp, Instagram, Messenger, Gmail and Shopify; Steff is the AI agent that runs it. A luxury brand can't sound like a generic bot: every reply represents the whole brand. Steff trains on your exact tone, and the moment something falls outside the script, it steps aside so your team can take over without friction.
Brand tone, tuned with precision
You train Steff by uploading your brand guidelines, reply examples and the real questions your customers actually ask. Then you adjust with simple sliders how formal, how warm and how proactive it sounds: formality (from relaxed to formal), humor (from reserved to characterful) and proactivity (from reactive to sales-oriented). It's not a generic "virtual assistant" tone — it's the exact tone you define, applied to every conversation.
1:1 service on WhatsApp and email
Steff handles WhatsApp and Instagram for immediate conversation, and Gmail for anything that needs more formality or documentation — confirmations, follow-up on special orders, correspondence with repeat clients. Everything lands in one unified inbox, so no thread gets lost between channels and every customer gets consistent service no matter where they write from.
Automatic human escalation at any point of friction
In a luxury brand, the experience matters more than resolving quickly and poorly. You define escalation rules and keywords as fine-grained as you need — a complaint, a question about authenticity, an off-catalog request — and the moment a conversation matches, Steff escalates it immediately and pauses itself so it doesn't keep replying. The conversation is left ready, with full context, for a person to pick up.
1-click bot pause when the team takes over
With copilot mode, your team gets reply suggestions as they write, without losing creative control over what's said. And you can pause the bot in one click by conversation, channel, entire workspace or globally. If someone on the team is already replying from the native WhatsApp or Instagram app, Steff detects that human "echo" and pauses itself, so there's never two replies stepping on each other.
How it connects
heysteff connects to your WhatsApp Business, Instagram, Messenger and Gmail. Starter-plan implementation is live the same day; Pro takes 3-7 days; Max, built for brands with multiple lines or a presence in several countries, is implemented in 2-3 weeks with dedicated onboarding and roles configured by team.
◆ frequently asked questions
Can I adjust how formal Steff sounds?
Yes. In heysteff's tone panel you adjust the agent's formality, humor and proactivity with sliders, on top of uploading your brand guidelines and real reply examples so Steff writes the way your team would.
What if the bot can't handle something with the care it needs?
You define escalation rules and keywords as sensitive as you need. The moment a conversation matches, Steff escalates it and pauses itself, without replying further, so your team can take over with full context.
Can the team take over without the customer noticing the switch?
Yes. You can pause the bot in one click by conversation, channel, workspace or globally, and if someone on your team replies from the native WhatsApp or Instagram app, Steff detects that human "echo" and pauses itself so it doesn't step on the reply.
Also relevant: all industries, AI for jewelry brands, AI for fashion brands, copilot mode and AI customer support.
◆ next step
Get a demo and we'll tune Steff's tone with you, live, until it sounds exactly like your brand.
Get a demo →