compare / heysteff vs. judge.me

heysteff vs. Judge.me: where the question reaches your customer.

Judge.me is the most installed review app on Shopify: a 5.0 rating across more than 47,000 reviews, flat pricing and a free plan that already includes unlimited reviews with photos and video. heysteff's Shopify app does the same job through a different channel: instead of sending an email, it messages the customer on WhatsApp and guides the conversation until the review is complete. This comparison is for anyone who has already decided they want reviews and is choosing where to ask for them.

◆ in one sentence

Judge.me is cheaper and more complete on display; heysteff asks over WhatsApp, which is where your customer actually replies.

The real difference: the channel you ask through

Judge.me publishes its collection channels on its own features page: email, SMS, links and QR codes, an on-store form, and push notifications through an integration with PushOwl. The word WhatsApp doesn't appear on its pricing page, its features page or its Shopify App Store listing. We're not saying it's impossible to add with a third-party app (they list SMS and push integrations a merchant can combine), only that it isn't a channel they publish.

heysteff's reviews were built the other way around: the request goes out over WhatsApp, with Meta's official API or your own number, and if the store doesn't have a number yet it can go out through heysteff's shared number. Email doesn't disappear from the picture (heysteff's web plans handle Gmail as just another channel), but the review request goes where people reply the same day.

This isn't an aesthetic preference. An email request competes with the entire inbox; a WhatsApp request lands in the same place where the customer wrote to the store to ask about their order. If your business already sells and coordinates deliveries over WhatsApp, asking for the review by email means switching channels right when you're asking for a favor.

◆ a case: from Judge.me to WhatsApp

Tienda Limited asked for reviews with Judge.me and 5% of its customers left one; on WhatsApp with heysteff, 66%, according to the brand.

Left a review with Judge.me
5%
Leave a review on WhatsApp with heysteff
66%

13.2× the previous rate

This is one store's result, reported by the store to heysteff in October 2026. It isn't an apples-to-apples comparison between the two apps: with heysteff the review is requested in a WhatsApp conversation, which is exactly what this section explains. Read the case of Tienda Limited, which asked for reviews with Judge.me.

A form versus a conversation

With Judge.me the customer receives the order and lands on a review form: stars, text, a photo or video if they want. It's a short, proven path, and for anyone who just wants review volume it works well.

In heysteff there's no form. The review is built in the chat with a fixed script: it asks for the rating, waits for the answer, asks for the comment and then for the photo or video. Each step genuinely waits (if the customer only half answers, whatever is there gets saved instead of the review being discarded), and the AI agent stays paused while the capture runs so it doesn't talk over the script.

Using a script rather than the agent improvising was a decision made after watching it fail: a free-running model recycled comments from the history, skipped the photo and told the customer it had saved an image that never arrived. The script doesn't make things up because it doesn't write the review, it only collects it.

Coupons: both have them, with a different condition

Judge.me publishes coupons and referrals on its Awesome plan at 15 dollars a month, to incentivize reviews in general. They don't publish that the coupon can be made conditional on the review including a photo or video.

heysteff promises the discount when it asks for the photo and delivers it only to whoever answers that request with a photo or a video. The code can be a fixed one the store chooses or a unique one minted in Shopify on the spot, and it goes out attached to the thank-you message, not in a separate email. If the rating was low, the script never asks for a photo and therefore never offers the reward: nobody can claim something that was never promised.

What happens when the review is bad

Both let you moderate before publishing. The difference is what you can do next. Judge.me publishes AI-assisted review replies on its paid plan, which means replying on the product page, in front of everyone.

heysteff also lets you reply privately over the same WhatsApp where the customer left the review, and it alerts the team by email when a low rating comes in, with the customer's full text and the time left in WhatsApp's 24-hour window. A one-star review is often a delivery or sizing problem that can still be fixed; the value is in getting there before it turns into a return.

Where Judge.me is the better choice

In several ways, and they're worth spelling out in full. The first is price: its permanent free plan already includes unlimited product and store reviews, unlimited photos and videos, the display widgets and Google rich snippets. Its paid plan costs 15 dollars a month, and they themselves write that this is the most you can ever pay them. heysteff's Shopify app has no fixed fee on its Free plan, but charges for usage from the first request: 0.10 dollars per request on Free, 0.04 on Starter (19 dollars a month), 0.03 on Growth (59) and 0.025 on Pro (99).

The second is display. Judge.me publishes sixteen widgets, video and testimonial carousels, an all-reviews page, questions and answers, badges, a verified trust badge, AI review summaries and support for 38 languages. heysteff has a display widget with structured data, but not that catalog.

The third is import and syndication: they bring in reviews from Yotpo, Loox, Amazon, Etsy, AliExpress and spreadsheets, and sync them to Google Shopping, Meta, TikTok Shop and the Shop app. If you're arriving with years of reviews in another tool, that migration path is already built over there.

And the fourth is track record: they've been around since 2015, have the Built for Shopify badge, more than 47,000 reviews with a 5.0 average, 24/7 chat and email support, and published SOC 2 Type 2 and ISO 27001 certifications. If your buying criteria are maturity and backing, that's a real advantage and we won't argue with it.

Where heysteff does things Judge.me doesn't publish

Beyond the channel, there are three. The first is that the reviews module lives inside a customer support platform: the same conversation where the review is captured can be used to answer questions with the AI agent or recover an abandoned cart, and with heysteff's web plans also to take payments or book appointments. Judge.me is a reviews app and doesn't try to be anything else.

The second is asking past orders for reviews. heysteff goes through your Shopify history and requests the missing ones, matching by contact and by order so it never asks the same person twice or asks about a product they already reviewed. The window reaches as far back as Shopify returns orders without the extended permission: 60 days.

The third is that heysteff's reviews module doesn't depend on Shopify. If you sell outside Shopify, with heysteff's web plans you can still capture reviews through the API or over WhatsApp, and publish them wherever you want.

Factorheysteff: WhatsApp MarketingJudge.me
Request channelWhatsApp (official API, your own number or heysteff's shared number)Email, SMS, links and QR codes, form, push via integration
WhatsApp as a published channelYes, it's the main channelNot as a built-in feature; their help center explains it with a third-party app
Permanent free planYes, with no fixed fee, but each request is charged (0.10 USD)Yes, with unlimited reviews
Published entry price0 USD fixed fee; 0.10 USD per request (0.04 USD on Starter, 19 USD/month)0 USD; a single paid plan at 15 USD/month
Photo and video reviewsYesYes, unlimited on the free plan
Step-by-step guided captureYes, a script in the chat: rating, comment and photoReview form
Coupon conditional on photo or videoYes, only for those who reply with a photo or videoCoupons per review; photo condition not published
Private reply to the customerYes, over the same WhatsAppNot published; they publish public AI replies
Team alert on low ratingsYes, by email, with the time left in the 24-hour windowNot published
Google rich snippetsYesYes, included in the free plan
Display widget catalogReviews and stars widget16 widgets, carousels, badges, questions and answers
Import reviews from other appsVia CSV on every plan, with formats for Judge.me, Yotpo, Loox, Okendo, Fera and VitalsYotpo, Loox, Amazon, Etsy, AliExpress and spreadsheets
Syndication to Google, Meta and TikTokNoYes
Requests to past ordersYes, with matching to avoid repeatsYes, to past orders and uploaded lists
Works without ShopifyThe app doesn't; heysteff's web plans do, through the API or over WhatsAppNo, it's a Shopify app
Rest of the platformCarts, campaigns, order notifications and an AI agent over WhatsApp; multichannel support, payments and scheduling with the web plansReviews, with more than 130 integrations

Frequently asked questions

Can I use both at the same time?

Yes, and for many stores it's the sensible choice: Judge.me as the display, for its widget catalog and its free plan, and heysteff to ask over WhatsApp for the reviews that never come back by email. What you want to avoid is both tools asking the same person for a review of the same order, so pick one to trigger the request.

Doesn't Judge.me send anything over WhatsApp?

Not as a built-in feature. We checked their pricing page, their features page and their Shopify App Store listing, and the word WhatsApp doesn't appear on any of them: the channels they do state are email, SMS, links and QR codes, form and push notifications. Their help center does explain how to send the request over WhatsApp with a third-party app (CK: WhatsApp Chat Abandoned, checked in October 2026), so a merchant can add that channel on the outside; at that point it's no longer Judge.me but yet another tool.

Which one is cheaper?

Judge.me, no contest, and even more so if its free plan works for you. Its ceiling is 15 dollars a month; heysteff's Shopify app starts at 0 in fixed fees, but charges for usage from the first request: 0.10 dollars per request on the Free plan or 0.04 on Starter (19 dollars a month), so the bill grows with volume. The useful question isn't which costs less but how many reviews each channel brings back per hundred orders, and you only find that out by measuring it in your store.

What if I don't have the WhatsApp Business API yet?

You can connect your own number without the official API, or let requests go out through heysteff's shared number while you sort out the Meta signup. If you connect the official API, requests outside the 24-hour window travel with an approved template, which is the only thing Meta accepts in that case.

Where is Judge.me better?

On price, on display and on track record. Its permanent free plan already gives unlimited reviews with photos and video plus rich snippets, it has sixteen widgets against our one, imports from half a dozen platforms, syndicates to Google, Meta and TikTok Shop, and has been around since 2015 with more than 47,000 reviews and a 5.0 average. If what you need is a complete, inexpensive review display, and your customers answer emails, Judge.me is the right answer.

◆ next step

See how heysteff asks for the review over WhatsApp and captures it in the conversation, photo included.

Start free → Get a demo

Also useful: learn about heysteff's Shopify app in detail, or compare heysteff with Leadsales, Mercately and ManyChat.