heysteff vs. Leadsales: where AI lands on the final bill.
heysteff is an AI platform for customer support and sales across WhatsApp, Instagram, Messenger, SMS, Gmail and Shopify; Steff is the AI agent that runs it. Leadsales is a CRM for WhatsApp, Facebook and Instagram with stage-based pipelines, backed by Meta as a Business Partner and with a large customer base in Mexico and Latin America. Both organize conversations into pipelines; the big difference is whether the AI agent comes inside the plan or is billed separately.
◆ in one sentence
Leadsales gets you in cheaper and with more users; in heysteff the AI agent is included instead of being billed separately.
Published pricing, exactly as it appears on each site
Leadsales publishes three monthly plans in US dollars: Basic at 97, Professional at 133 and Advanced at 247, with 3, 4 and 5 users respectively and 5, 10 and unlimited pipelines. heysteff publishes Starter at 149, Pro at 299 and Max at 549, plus a Free plan at 0 dollars. On the first line Leadsales is cheaper to get into, and that's a fact in its favor.
The comparison changes once you add AI. In Leadsales, the AI agent (their Lead Agent product) is free for the first month and is paid separately from the second month on, in published tiers of 87, 297 and 793 a month, available on the Professional and Advanced plans. In heysteff the agent isn't a module: it is the product, and it's included in every paid plan at no additional charge.
Two things that look comparable and aren't
The first is conversations. Leadsales publishes 5,000, 20,000 and 50,000 "active conversations," and its own definition clarifies that this is the maximum number of contacts you can have in your pipelines at the same time. heysteff counts billable conversations per month: 50 on Free and 500 on Starter. They are different units (an occupancy cap versus monthly usage), and putting them side by side as if they measured the same thing would lead to a false conclusion in either direction.
The second is WhatsApp. In Leadsales, the 97-dollar Basic plan doesn't use the official API: their table marks it as "Messenger / Web," and the official API only appears on Professional and Advanced. If what you're looking for is the WhatsApp Business API, the real starting point there is 133 dollars, not 97.
Trying before you buy
Leadsales offers a 14-day trial and self-service signup with Google, with no mandatory qualification form; it also has a demo path with an advisor for those who prefer it. They don't publish any permanent free plan.
heysteff has a Free plan that doesn't expire: 50 conversations a month, one channel, one team member and three automations, with no card. It's less capacity than a full 14-day trial, but it has no end date, so you can leave the agent handling a real channel and decide with your own data instead of against a clock.
Where Leadsales is the better choice
If you don't need an AI agent and what you want is to organize conversations into pipelines with your team, Leadsales is cheaper to get into and includes more users from the first plan. It also has Meta Business Partner status and an adoption ecosystem heysteff doesn't have at the same level: a help center, an academy, success stories and an active blog.
Backing matters too: they state more than 2,800 companies, coverage in Forbes México, Fast Company and TechCrunch, and an investment from Brian Requarth on Shark Tank México. If your buying criteria include track record and a Spanish-speaking community, that's a real advantage and worth keeping in view.
Where heysteff does things Leadsales doesn't publish
Email lands in the same inbox: Gmail is just another channel, alongside WhatsApp, Instagram and Messenger. On Leadsales' public pages, email doesn't appear as a channel. The same goes for ecommerce: heysteff integrates natively with Shopify (catalog, orders and abandoned carts), and Leadsales doesn't publish any ecommerce integration or a list of integrations on its home page, its pricing page or its English version.
On WhatsApp, heysteff connects the official API and also your own unofficial number, useful if you already have a number with history and don't want to migrate it. Leadsales states that one WhatsApp number is connected per account. And on the AI side, heysteff's agent takes actions during the conversation: it books appointments against a real calendar, collects payment with a payment link, reads bank transfer receipts with vision and queries your ERP or CRM through the connection builder with HTTP APIs and webhooks.
| Factor | heysteff | Leadsales |
|---|---|---|
| Permanent free plan | A real Free plan: 50 conversations/month, 1 channel, no card | No free plan published; 14-day trial |
| Published entry price | Starter 149 USD/month | Basic 97 USD/month |
| AI agent | Included in every paid plan | Lead Agent billed separately from the second month: 87, 297 or 793 a month |
| Official WhatsApp API | On every paid plan | From Professional (133 USD/month); Basic is Messenger / Web |
| Unofficial WhatsApp | Yes, your own number in addition to the official API | One WhatsApp number per account |
| Multiple pipelines | Yes, no cap per plan | Yes: 5, 10 or unlimited depending on the plan |
| Email as a channel | Yes, Gmail in the same inbox | Not published |
| Ecommerce | Native Shopify; the rest through the connection builder | Not published |
| Books appointments in the conversation | Yes, synced with Google Calendar | Internal calendar and events; external calendar sync not published |
| Payment links | Stripe payment link and receipt reading with vision | Not published |
| API and webhooks | Connection builder over HTTP APIs and webhooks | Not published on their product and pricing pages |
| Mobile apps | Yes, Android and iPhone | Yes, App Store and Google Play |
| Meta Business Partner | We don't claim it | Yes, stated on their site |
| Origin | Chile, operating across Latin America | Mexico, with a large base in the region |
Frequently asked questions
How much does it really cost to have AI in each one?
In heysteff, the agent is included: the 149-dollar-a-month Starter plan already comes with the agent handling conversations. In Leadsales you have to add the base plan plus Lead Agent from the second month on; with the prices they publish, Professional at 133 plus the Starter tier at 87 comes to 220 a month. We're not saying they're equivalent in capacity: Leadsales doesn't publish the volume limits of each Lead Agent tier, so the missing piece of data to settle that comparison is theirs, not ours.
Can I bring my Leadsales pipelines over to heysteff?
Pipelines get rebuilt: in heysteff you create the ones you need (sales, collections, post-sale) with their columns, and each column can subscribe to a business event so conversations move on their own. You can do it from the dashboard or by describing it in plain language from Claude or ChatGPT through our MCP server. What doesn't migrate on its own is the conversation history from the other platform.
Which one makes sense if I already have a WhatsApp number with history?
heysteff lets you connect that number as it is, without migrating it to the official API, and also supports the official API when it makes sense. It's the difference that usually matters most for businesses that have spent years answering from the same number and don't want to risk that history.
Can I try either one for free?
With heysteff, yes: the Free plan gives you 50 conversations a month on one channel, with no card and without talking to anyone. Leadsales doesn't publish a permanent free plan; it offers a 14-day trial and self-service signup with Google, so you can get in on your own, but with an end date.
Where is Leadsales better?
On entry price and team size: its Basic plan costs 97 dollars with three users, versus 149 for heysteff's Starter. They're also a Meta Business Partner and have a large Spanish-language ecosystem: a help center, an academy and a community. If you don't need an AI agent, that combination matters more than any feature table.
◆ next step
Try heysteff on the Free plan, with no card and no end date, with the agent included from day one.
Also useful: compare heysteff with Kommo, Mercately, Whaticket and ManyChat, or read Kommo alternatives, the comparison Leadsales vs. Whaticket vs. Simla, the sales pipeline and lead qualification.